As summer winds down, the excitement of back-to-school season ramps up, offering businesses a prime opportunity to enhance their marketing efforts. Back-to-school promotional products are not only a great way to connect with customers but also an effective method to increase brand visibility. You don't have to be an educational organization to incorporate back-to-school in your brand plan. Here’s how businesses can utilize back-to-school promo products in their marketing strategy.
The first step is to find promotional products that resonate with the back-to-school theme. Consider items that students, parents, and teachers will find useful. These products can have a similar tie with your niche or brand strategy. Choosing customized notebooks and planners is a great choice for clothing stores, wellness spas, and salons. Personalized water bottles fit well with gyms, training centers, and personal trainers.
Branded backpacks fit well with any business or brand but can be used by real estate firms and law firms. Personalized pens and highlighters, logoed lunch boxes and promotional tech gadgets like USB drives and phone chargers are great event hand-outs and giveaways for any brand or business.
Organize a social media giveaway featuring your back-to-school promo products. Put together a giveaway basket filled with branded pens, a lunchbox, water bottle, desk organizer, and more. Encourage participants to like, share, and tag friends in your post for a chance to win a branded school supply kit. This not only increases engagement on your social media platforms but also amplifies your brand's reach as participants share the giveaway with their networks. You're guaranteed to have engagement on your post, as giveaway's are trendy and popular on social media.
Partnering with local schools and educational institutions can significantly enhance your brand's visibility. Offer your promo products to after school programs, such as clubs or sports facilities. Consider sponsoring school events or providing promo products as part of school fundraisers. Your brand’s logo on useful items like notebooks, pens, or tote bags will keep your business top-of-mind for students and their parents. The students will use your products and take them home to their families, offering your brand more outreach in your community.
Offer a special back-to-school bundle that includes a variety of promotional products. For example, a "Student Survival Kit" could contain a branded backpack, notebook, pen, and water bottle. Promote these bundles on your website and through email marketing campaigns, highlighting the convenience and value they offer. Marketing your business in this way can expand your brand to a new target market, to families and college students.
Participate in community events such as back-to-school fairs or local markets. Set up a booth where you can distribute your promotional products. Choose fun and unique promotional products that students would enjoy. Stress relievers and fidget toys would appeal to middle schoolers, while elementary students might enjoy a promotional toy or teddy bear. Add your logo to more practical items to attract to upcoming college students. Branded footballs or hand mirrors will attract towards high schoolers. This face-to-face interaction can create a lasting impression and build a sense of community around your brand. Your brand will be displayed on these products and will stay top of mind for families, students, and teachers.
Tie your back-to-school campaign to a corporate social responsibility initiative. For instance, for every purchase made, donate a portion of the proceeds to underprivileged schools or provide school supplies to children in need. This not only promotes your products but also highlights your brand’s commitment to giving back to the community. With each promotional product purchased, your brand will be associated with this good deed, allowing your business a positive brand image.
@mdchialeah captions on TikTok "We had sooo much fun at our Backpack giveaway! Thanks to all our sponsors that made this possible!'
Collaborate with influencers who have a strong presence in the education sector or are popular among parents and students. Have them showcase your back-to-school promotional products in their posts, stories, or videos. Influencer endorsements can significantly boost your brand’s credibility and reach. Influencer's audience is particularly middle school to high school aged students, so your brand will be displayed on these student's favorite influencers social media platforms.
Create a sense of urgency by offering limited-time discounts on your back-to-school promo products. Use email marketing and social media to announce these deals, encouraging customers to make purchases before the promotion ends. This strategy not only drives sales but also creates excitement around your brand. Make your promotional products stand out with creative and eye-catching packaging. Personalized and attractive packaging can enhance the perceived value of your items, making them more appealing to customers. Additionally, unique packaging can serve as a conversation starter, further promoting your brand.
Back-to-school season offers a wealth of opportunities for businesses to connect with their audience and boost their brand visibility. By strategically incorporating back-to-school promo products into your marketing strategy, you can create meaningful interactions with customers and drive business growth. From social media giveaways to community events, the possibilities are endless. So, gear up for the back-to-school rush and make this season a success for your brand!
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